Feb 28, 2017
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Why Do We Clap?

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What makes us clap more for some performances than others? You’d think it’s obvious: the better the show, the more applause. Think again. New research at Uppsala University in Sweden has revealed that applause spreads through a crowd more like a contagion than a reaction to a performer. Researchers watched audience members respond to academic talks – talks even as dull as this one.

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